The European Union (EU) imposed a fine of 2.95 billion euros for the Google Technological Company for violation of the competition rules in the field of digital advertising.
the EU commission announced the completion of the investigation against the American company Google on charges of violation of the EU competition rules (AdTech).
The statement notes that Google violated the rules by providing advantages to its own online advertising technologies compared to competitors, and therefore the company was a fine of 2.95 billion euros.
The EU commission ordered Google to stop the preferred attitude to itself and eliminate the conflict of interest in the chain Supply of advertising technologies, and also indicated that the company should officially notify the EU about the measures that it will take in this direction within 60 days.
the EU, which in 2021 began an antimonopoly investigation against advertising, in 2023 accused the company of violation of the rules of competition in the field of digital advertising.
European Union. He said that Google has been abusing its position in the advertising market and choosing its services since 2014, which allows the company to charge a higher fee for the services provided, and that such behavior is a violation of the EU rules prohibiting the abuse of the dominant market position.
the right to control the presence of anti -competitive situations in the sectors operating in the EU countries belongs European Commission.
The commission evaluates the presence of anti -competitive situations during the relevant investigations.
In case of detection of situations causing competition damage, the European commission stops them and imposes high cash fines on the company. Investigations in the field of competition held in the past.
there were reports that it was previously planned to announce this fine, but this was blocked by a member of the European Commission on Trade Marosh Sefchovich on the grounds that this would cause damage to trade relations between the EU and the USA.