According to the Brand Finance International Agency, in 2025, the most expensive Brand of Turkey again became the Turkish Airlines (Thy) with an estimate of $ 266 million. The rating “125 of the most valuable brands of Turkey”, published since 2007, was expanded from 100 to 125 positions due to an increase in the number of public companies.
In second place was the Arçelik company with a brand worth 1 billion 645 million dollars. İş Bankası, which increased its brand to 1 billion $ 240 million, rose to the third line. Vestel, which took the third position last year, sank to fourth place with 928 million dollars.
The top ten also included Ford Otosan, Ziraat Bankası, LC Waikiki, Garati BBVA, Yeni Rakı and Vakıfbank.
The first Turkish brand of TOGG electric vehicles, which debuted in the list last year in 20th place, retained its position with an estimate of $ 179 million.
The 2025 rating includes 24 new brands, including Altıankılıç, Astor Enerji, Big Chefs, Bilkom, çelik Motor, Hepsiburada, Trendyol, Oba Makarna and TV8.
Director of Brand Finance Turkey, Mukhterem Ilguner, said that the total cost of 125 brands amounted to $ 17 billion, which is 15.6% more compared to last year ($ 14.7 billion). He noted the increase in the cost of Turkish brands in the field of light industry and fashion, such as LC Waikiki, Mavi and Koton, successfully working in foreign markets.
“The list is updated: mobile and software companies appear, which indicates structural changes in the economy. Brands of the defense and aviation industry, such as Aselsan and Tusaş, also strengthen their positions thanks to international recognition,” Ilgeuner emphasized.