Related niches from the departure of Western brands can replace Iranian companies. In such a replacement, the Russian Council of Shopping Centers (RTSTS) was interested, TASS reported with reference to the statement of the head of Oleg Wajatsikhovsky.
In this case, due to organizational issues, Iranian brands will be able to settle in the Russian market for three years. It is noted that Iranian factories mainly produce leather clothing, shoes and bags.
“Russia is interested in the opening of ready-made shops of Iranian manufacturers, however, in the process of their conclusion, the Russian retail will have to resolve a number of issues in the Russian retail, so this year is unlikely. Representatives of Iranian brands may take the liberated niches on the Russian market for three years,” Stressed in the Council.
In the statement of RTSTs it is indicated that Russia intends to start cooperation with Iranian manufacturers from opening at least 30 outlets. Also, Iranian goods may include in the range of existing clothing and footwear networks.
In Russia, there may be about 30 outlets with Iranian clothing and shoes. According to the managing director of the RTSTC Oleg Wajatsovsky, manufacturers want to develop in the Russian Federation, but do not plan additional investments.
In addition, he stressed that in the Russian Federation there are no recognizable brands from Iran, so investments in marketing support are required: “There are no promoted brands recognized in Russia, there is no money in Iran, so you will also need to invest money and time in creating a brand, marketing support Goods. “
The report also notes that Russian department stores are ready to include an Iranian assortment, but provided that manufacturers themselves will invent into the launch of Russian local branches with their own managers, branding and advertising support.